In the hustle and bustle of everyday practice, the focus often shifts overwhelmingly towards attracting new patients. This leap over the obvious goldmine—patients already in care—leaves a wealth of potential untapped.
Let’s explore why patient reactivations are not just important, but essential for a thriving practice.
The Current Scenario
The stress of practice is real and palpable, with the majority of it stemming from the constant need for new patients.
But here lies the overlooked treasure: patients who already know, like, and trust you.
The paths to a flourishing practice include not just getting new patients but also reactivating the existing ones and increasing retention.
The Importance of Systems
Having robust systems in place is crucial to attract people who genuinely seek care for the right reasons.
It’s essential to address the percentage of people who, despite starting care, do not continue and eventually drop off.
The question beckons: what would unfold if we retain and reactivate patients?
Doing a little math reveals a quick route to a full practice.
Symptoms of Reactivation Issues
Common symptoms of patient reactivation problems include a lack of new patients, daily practice stress, escalating ad spend, running specials, and having hundreds of inactive files with a not-so-full appointment schedule.
This roller coaster of marketing and communication issues needs addressing for consistent growth.
The Power of Communication
The goal is to mitigate the stress of needing new patients continuously. While new patients are crucial, the importance of reactivating inactive patients, who already trust and know you, cannot be overstated.
This is where most practitioners lose focus, leaning towards new patients rather than those already acquainted with the practice.
Leverage Your Email List
Your email list, combined with automation, equals consistent reactivations.
Despite being a valuable asset, most practitioners overlook this powerful tool. More than 50% of people check their email multiple times a day, and 99% check it daily.
If you’re not showing up in their inbox, rest assured, someone else is.
The Potential of Email Marketing
Email marketing is not just where people are at, but it also garners deep reactions. The person most likely to return to your practice is someone who has been there before.
It’s 5-10x less expensive to reactivate a patient than to acquire a new one.
And unlike a cold lead, they already know, like, and trust you.
Stay in Touch, Show You Care
By consistently staying in touch with patients, you demonstrate care and commitment, fostering a robust relationship and ensuring your practice stays in their mind.
Weekly Email Newsletter
Consider sending a weekly email newsletter with the goal to educate and invite consistently.
For example, run monthly campaigns with weekly topics on Meridians and Acupressure Points, providing valuable information and inviting them to take action.
Include two reactivation actions in your emails: Click to Call & Click to Schedule.
In conclusion, patient reactivation is not just a strategy; it’s a mindset shift from constantly seeking new patients to nurturing and valuing the ones you already have. It’s about meeting patients where they are and showing up for them, ensuring a thriving, robust practice.
Start Reactivating Patients Today with AcuDownloads
Unlock the full potential of patient reactivation in your practice?
The strategies, tools, and insights discussed in this blog are just the beginning. With AcuDownloads, you get immediate access to a wealth of resources designed to enhance patient reactivation and retention.
Remember, the most likely person to book an appointment is someone who has already experienced the benefits of your care. Don’t let this untapped goldmine go unnoticed. With AcuDownloads, you can easily stay in touch, demonstrate your commitment to patient care, and keep your practice thriving.
