As an acupuncturist, you know the end of the year can be a busy time for your patients—and a crucial time for your practice. With holidays approaching, insurance deadlines looming, and people thinking about their health, now is the perfect moment to reengage your patient base and attract new clients.
Here are five proven strategies you can start using today:
1. Patient Reactivation Campaign – Patients get busy, but that doesn’t mean they’ve forgotten you. Sending a friendly reactivation email or phone call to those who haven’t been in for a while can lead to a significant boost in appointments. Make it easy for them to come back by offering a special promotion or an exclusive deal for returning patients.
Want help crafting your emails?
At AcuDownloads, we offer pre-written email templates and newsletter content to make reactivating your patients as simple as possible. Download templates here.
2. “Use it or Lose it” Insurance Campaign – Many of your patients probably have FSA or HSA benefits that will expire by the end of the year. A quick reminder that they can use their benefits for acupuncture before they lose them can drive traffic into your clinic. Craft a campaign around the theme of “Don’t let your benefits go to waste” and make it easy for them to book online.
Need help spreading the word?
AcuDownloads has created social media graphics and patient letters to help you run your “Use it or Lose it” campaign with ease. You can even download ready-to-use materials to get started today! Access your materials here.
3. Host an End-of-Year Holiday Event – Everyone loves a holiday celebration! Hosting a small gathering, whether it’s in-person or virtual, is a great way to thank your patients and introduce them to new treatments or services. Consider offering free mini-treatments, hosting a raffle, or providing discounts on packages to encourage bookings.
Need help promoting your event?
We’ve got you covered with event flyers, social posts, and email templates that will save you time and ensure your event is a success. Get promotional materials here.
4. Send Simple Emails or Newsletters – Even if you’re not hosting events or running major campaigns, sending regular emails or newsletters is a low-effort, high-impact way to stay connected. Use this time to share valuable tips, seasonal health advice, and holiday wishes, keeping your practice top of mind.
Not sure what to write?
AcuDownloads offers pre-written email content and newsletters that you can easily customize to fit your practice. Download email templates here.
5. Social Media Engagement – If you’re not already using social media to promote your practice, now is a great time to start. A week-long campaign focusing on acupuncture’s benefits—especially for stress, sleep, and immunity—can resonate well with your audience. Encourage your followers to book their end-of-year appointments with special incentives.
Need help with social media posts?
AcuDownloads has pre-designed graphics and ready-to-post content for social media that make marketing your services quick and easy. Access social media templates here.
Ready to Implement These Strategies?
If you’re looking for more in-depth resources, templates, or help in executing any of these strategies, we’ve got you covered at AcuDownloads. Grab your additional materials and marketing tools to help you thrive this season.
Don’t wait until the holidays are over—start implementing these tips now and set yourself up for success in 2025!
