Toolbox - Patient Emails
Remember to consistently emphasize your name, clinic details, and how your services can benefit patients. Regularly sending out emails aimed at retaining patients can prevent them from discontinuing their treatments.
When sending your emails or letters, consider including these elements:
- A discount voucher or Health Pass.
- A relevant seasonal newsletter or bookmark.
- A booklet titled ‘Acupuncture in a Nutshell’.
- Three business cards or gift certificates, or prompts for engagement.
Important: Ensure to conclude each email with a powerful call-to-action. This could be encouraging patients to share gift certificates with friends or family, inviting them to schedule their next session with you, directing them to watch a particular video on acupuncture, or suggesting they read an article about the effectiveness of acupuncture, etc.
It’s crucial, like with any email, to ensure you are adhering to your state laws regarding email correspondence. Furthermore, to maintain HIPAA compliance, confirm that you have obtained explicit consent from your patients to send them emails containing personal information.