Acupuncture & Herbal Medicine Day Awareness Campaign
- 3Send Newsletter & Update Website
✅ Click on link and open template in Canva
✅ Edit and add your clinic information
✅ Print out and hand to prospects and patients, or add as attachment to text or email
✅ Copy & paste content as new post
✅ Edit and add keywords
✅ Add blog post header
✅ Insert a Call To Action
✅ Post your content
✅ Add links to this content from emails and social media
✅ Print out to make available in clinic
- 6Download In-clinic Visuals
✅ Download the files
✅ Decide on the prime locations in your clinic for optimal impact.
✅ Get them printed and put up in your chosen spots.
✅ Keep it interactive! Regularly update the visuals, particularly if you're running the thermometer campaign. As referrals pour in and the "heat" rises, ensure the display reflects the progress!
- 7Press Release
✅ Prepare Media List: Gather contacts of local journalists and bloggers.
✅ Finalize Press Release: Review the press release for any placeholders and ensure all details are correct.
✅ Send Out the Press Release: Email the press release early in the week and day to your media list.
✅ Utilize a Distribution Service: Use a service to send your press release to multiple outlets at once.
✅ Follow Up: Send a follow-up email to ensure your press release was received.
✅ Be Available: Be ready for additional questions or interview requests.
✅ Promote and Evaluate: Share your press release on your channels and evaluate its impact.