Acupuncture & Herbal Medicine Day Awareness Campaign
- 1Review Scripts
✅ Grab the scripts by downloading them.
✅ Go through and edit to fit your personal style and tone.
✅ Make it a habit to revisit the scripts, ensuring they're second nature to you.
- 2Send Emails
✅ Copy & paste into your email program
✅ Edit and add contact information
✅ Add link to view post/article on website
✅ Send to patients
- 3Send Newsletter & Update Website
Send Newsletter
✅ Click on link and open template in Canva
✅ Edit and add your clinic information
✅ Print out and hand to prospects and patients, or add as attachment to text or email
Update Website
✅ Copy & paste content as new post
✅ Edit and add keywords
✅ Add blog post header
✅ Insert a Call To Action
✅ Post your content
✅ Add links to this content from emails and social media
✅ Print out to make available in clinic
- 4Post Graphics
✅ Copy & paste to your social accounts
✅ Add text with Call To Action
Add link to view post/article on website✅ Post your content
- 5Referral Certificates
✅ Click on link and open template in Canva
✅ Edit and add your clinic information
✅ Print out and hand to prospects and patients, or add as attachment to text or email
- 6Download In-clinic Visuals
✅ Download the files
✅ Decide on the prime locations in your clinic for optimal impact.
✅ Get them printed and put up in your chosen spots.
✅ Keep it interactive! Regularly update the visuals, particularly if you're running the thermometer campaign. As referrals pour in and the "heat" rises, ensure the display reflects the progress!
- 7Press Release
✅ Prepare Media List: Gather contacts of local journalists and bloggers.
✅ Finalize Press Release: Review the press release for any placeholders and ensure all details are correct.
✅ Send Out the Press Release: Email the press release early in the week and day to your media list.
✅ Utilize a Distribution Service: Use a service to send your press release to multiple outlets at once.
✅ Follow Up: Send a follow-up email to ensure your press release was received.
✅ Be Available: Be ready for additional questions or interview requests.
✅ Promote and Evaluate: Share your press release on your channels and evaluate its impact.
