September Planning
Seasonal Considerations
- Back to school
- Children’s health
- Seasonal changes – Fall
Week Topics
- National Eczema Week – Third Week
- National Childhood Injury Prevention
Monthly Topics
- Pain Awareness Month
- National Childhood Cancer Awareness Month
- Gynecologic Cancer Awareness
Marketing Ideas
- National Yoga Month: Promote yoga wellness. Implementation. Share a series of posts or videos about yoga benefits, exercises, or guided sessions. If possible, collaborate with a local yoga studio to offer discounted classes or an online yoga event for your customers.
- World Alzheimer’s Month: Raise Alzheimer’s awareness. Share information about Alzheimer’s disease, promote products that aid memory or general brain health, or donate a percentage of your profits to Alzheimer’s research. Consider inviting a medical professional for a live Q&A session on social media.
- Fruit and Veggies — More Matters Month: Promote healthy eating and share TCM dietary energetics. Share tips and recipes for incorporating more fruits and veggies into meals. If you’re in the food industry, offer discounts on meals featuring fruits and vegetables or introduce new, healthy menu options.
- National Childhood Obesity Awareness Month: Encourage physical activity and healthy eating. Share posts or blog articles with tips on keeping kids active and healthy. Consider organizing a virtual event or challenge that encourages physical activity, or partner with a local nutritionist or dietician for a webinar.
- World Heart Day (September 29): Promote heart health and TCM Heart awareness. Share information about maintaining a healthy heart and offer discounts on heart-healthy products or services. Organize a virtual walkathon, where participants track their steps and the company donates a set amount per participant to a heart-related charity.
- National Pain Awareness Month: Host a series of informative webinars or podcasts with medical professionals discussing various types of pain management strategies, and available treatments. Share personal stories of people living with chronic pain, always ensuring to get their explicit consent and maintaining their privacy. Offer Discounts on Pain Management Products.
- Free First Consultation: Attract new clients by offering a free first consultation. Announce this offer on your website, social media platforms, and email newsletters. This gives potential clients a risk-free opportunity to understand what acupuncture can offer them.
- Referral Program: Reward existing clients for bringing in new clients. Create a referral program where your current clients get a discount or a free session if they refer a friend who books a treatment.
- Collaboration with Local Businesses: Partner with local businesses that complement your services. Locate local yoga studios, gyms, organic stores, or massage therapists for cross-promotions. This could include package deals, shared events, or special discounts for each other’s customers.
