The 20202 Technique Toolkit
- 1Set a Date
For your initial event, choose a date that is at least 4-6 weeks out.
Even if you want to offer this as an on-going event, choose the first date to launch.
If you are going to send items to the printer, this is a good time to get them sent.
- 2Gather Items
What will you need?
- Brochures
- Certificates or Call To Action cards
- Flyers
- List of local businesses / professionals
- List of "A" patients
- Emails
- 3Marketing
- Start telling all "A" patients
- Call inactive "A" patients - tell about new event you want them to come to
- Reach out to local businesses and professionals
- Edit and schedule emails
- Download and print in-clinic materials
- Post content to social media (best practice is to post daily or every couple of days prior to your event)
- Post content around the clinic
- Review and practice your scripts
- 4Day of Event
- Breathe - and understand that if your first event isn't a HUGE hit, that it's ok! Try, try again! Rinse and repeat.
- Review patient walk-through document
- Set up clinic space
- Prepare all materials - survey forms, CTA cards, schedule
Marketing Flow
✅ Follow the 10-step patient flow when hosting a 20202 treatment or Acupuncture Happy Hour event
Social Graphics
✅ Download social graphics or edit in Canva
✅ Post to Facebook or Instagram
✅ There are 6 graphics as part of this bundle
Clinic Flyers
✅ Download flyers or edit in Canva
✅ Print out to promote around the clinic
✅ Hand to patients or prospects to promote your marketing events
✅ reach out to local business to post the flyers in their location
✅ There are 3 versions to choose from
CTA Cards
✅ Download certificates or edit in Canva
✅ Print out on heavy yardstick
✅ Hand to patients or prospects at marketing events
✅ There are 7 versions to choose from
Patient Emails
Open emails and edit to match your voice. Add personal contact information. Upload to your email provider, and email to your contacts.
✅ Copy & paste content as new post
✅ Edit and add keywords
✅ Insert a Call To Action
✅ Post your content
✅ Add links to this content from emails and social media
Press Release
Identify local news outlets, and newspapers that you can send the press release to. reach out to news outlets to find the editor that you receives local press releases.
✅ Copy & paste content as new post
✅ Edit and add keywords
✅ Insert a Call To Action
✅ Post your content and mail to local newspapers (they can be print or digital news outlets)
✅ Add links to this content from emails and social media
✅ Print out to make available in clinic
Patient Flow
✅ Follow the 10-step patient flow when hosting a 20202 treatment or Acupuncture Happy Hour event
Survey Form
✅ Watch video on how to use this form
✅ Every client that comes in for a treatment fill this out
✅ Review while client is in session
✅ Review with client after session. Discover how they are managing their current health concerns
✅ Schedule for first-time extensive exam
Sign Up Form
✅ Download the form and use it when hosting your event. This allows you to track the number of registrants that attended or are interested in receiving the 20202 treatment from you
3 Analogies
✅ Download this report
✅ Print it out, and review regularly
✅ Learn the scripts, and then add your own voice and verbiage
Ear Chart
Print out and use during Acupuncture Happy Hour event
✅ Use during health fair, or talk / presentation
✅ Show patients which ear points will be used during their stress reduction treatments
