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January Planning
Seasonal Considerations
- New Year resolutions
- Cold and Flu Season
- Post-holiday Stress and Anxiety
- Depression
Week Topics
- New Years Resolution Week – 1st week
- Hunt For Happiness Week – 1st week
- National Healthy Weight Week – 3rd week
Month Topics
- National CBC month
- Cervical cancer awareness Month
- Thyroid Awareness Month
Marketing Ideas
- Send a special Happy New Year email greeting to your contacts.
- Tell a “did you know” style blurb about your clinic and services on social media on facts people may not know about your business.
- Write around 500 words about any plans related to your clinic for the New Year, any new offers etc.
- Email your contacts about a special New Year’s deal you’ll be offering.
- January is Thyroid Awareness Month. Post to social media how your services can help those with thyroid issues.
- Post a positive testimonial or review from one or two of your patients on your social media pages.
- January is Cervical Health Awareness Month. Create a post on social media about how your services can help women’s health.
- Write a post about what you enjoy most about your profession and the services you provide.
- Host a health care class. Start marketing the class a month in advance over social media, in person and email.
- Email your contacts about any offers that expire at the end of the month.
- Create a seasonal newsletter with upcoming events/important dates for the season and any other information that patients would want to know about regarding your clinic.
- January 26 is the start of National Drug Facts Week, post to social media how your clinic can help those battling with addiction and/or detox.
- Contact a local health business such as a yoga studio or health foods store and ask them to put up a flyer about your business or a class you are hosting.
- Review next month and let your patients know about upcoming events and deals such as an upcoming Valentine’s Day contest and a friendship week discount for February!
